Details of my chosen song (Homewrecker) and information on the artist/band (Marina and The Diamonds)

My chosen song is called 'Homewrecker' by Marina and The Diamonds, an artist belonging to the alternative genre. It from the album Electraheart.





 It does not have an official music video at the moment, I personally think this is better as it allows me to be more creative.

I was searching you tube for some more information on the track and I found this video:


 It has a track by track description of the songs from Marina herself. Homewrecker is at 2.22 minutes into the video clip however it was useful to watch all of the video to get a real insight into the thought process and creating of the album.

You may think that 'Marina and The Diamonds' is Marina and her band, however the Diamonds are her names for her fans.

Information from Wikipedia. (http://en.wikipedia.org/wiki/Marina_and_the_Diamonds)

Marina Lambrini Diamandis born 10 October 1985

Early demos of Marina and the Diamonds' songs were self-composed and produced on the Apple software application Garageband. She found someone to produce a few tracks, for which she paid £500.These ended up on her debut extended play Mermaid vs Sailor EP which was released on 23 November 2007. The record was created on hand-made CD-Rs by Diamandis and sold through her MySpace page. An estimated seventy copies were sold overall.

Now she has made 2 albums:

1. The Family Jewels (Warner Music Group signed her to 679 Recordings) in 2010

2. ElectraHeart in April 2012

STYLE:

As well as her music, Marina and the Diamonds is also notable for her unique attire.When asked in an interview to describe her fashion style in three words, Diamandis said "vintage, cheerleader and cartoon". I have found a few images to demonstrate this:

I also followed her fashion and style choices as she participated in Vouge's 'Today I'm wearing section' Where she posted what she wearing every day for one month.
http://www.vogue.co.uk/photo-blogs/marina-diamandis/marina-diamandis-day-1

My Genre

I chose the Alternative Genre...

Genre is a type of category that differentiates one text from another and helps create a target audience with different codes and conventions. Each genre has its own codes and conventions which are the associations and audience expectations of that specific text e.g. in a scifi movie you would expect to see aliens and this has developed from a code to a convention.  Codes are the denotations and connotations of the text which include mise-en-scence, lighting, editing and cinematography

The conventions of an alternative music video can vary but mainly, the audience would expect to see the artist in the video acting, dancing or performing  as themselves or as another character and adopting a different persona. Costume is an important aspect of an alternative video too as it should be quirky and individual, not relating to the latest fashion like mainstream genres (like i said earlier in a post my chosen alternative genre artist described her image as "cheerleader, vintage, cartoon") . The camera shots used in an alternative video don't seem to have any conventions as each video is quirky and individual like the artist and likes to not follow conventions The lighting in a alternative music video is adapted to the mood and atmosphere of the video, a kind of visual pathetic fallacy ... e.g. when the artist is sad, the lighting should be dull to reflect the mood and atmosphere.

s0013117's Animation by s0013117 on GoAnimate


Links
Examples of live songs, music videos and interviews of the alternative genre:

The Brief

1. A promotion package for the release of a new album, to include a music promo video, together with two of the following three options:

• A website homepage for the band
• A cover for its release as part of a digipack (CD/DVD package)
• A magazine advertisement for the digipack (CD/DVD package)